“A company’s long term success, and sometimes even its existence, is tied to the stewardship of its own well-being, and also the well-being of the environment and well-being of the community in which it operates.”
Research Interests: Business strategy innovation
For more on CB Bhattacharya click here.
(2010) With N. Craig Smith & Guido Palazzo. Marketing’s consequences: Stakeholder marketing and supply chain CSR issues. INSEAD No. 2010/17/ISIC. Published in Business Ethics Quarterly 20(4): 617-641.